Archive for July, 2013

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Reminiscing

I was digging through some old design projects and came across a logo design and brochure project for a company named Hattaway Communications. This project was one of the first I landed when I went out on my own in the Summer of 2001.

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Don’t Just Poke… Provoke

A lot of the advertising and marketing I see, especially in the business-to-business sphere, seems aimed at simply getting attention, being noticed. It’s a poke — it’s usually vaguely annoying and it often the response it generates is either indifference or irritation.

The best advertising provokes a response. It makes the target of the advertising think and react.

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