Category Archive for "Advertising"

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Don’t Just Poke… Provoke

A lot of the advertising and marketing I see, especially in the business-to-business sphere, seems aimed at simply getting attention, being noticed. It’s a poke — it’s usually vaguely annoying and it often the response it generates is either indifference or irritation.

The best advertising provokes a response. It makes the target of the advertising think and react.

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