Category Archive for "Branding"

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Logospotting

One of my favorite type of project is logo design. I’ve done over 100 logos since I began freelance work in 2000 — you can see 80 of them collected here. It gives me a bit of special pride when I see one of my logos “in the real world.” I have presented a few examples in this post.

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Reminiscing

I was digging through some old design projects and came across a logo design and brochure project for a company named Hattaway Communications. This project was one of the first I landed when I went out on my own in the Summer of 2001.

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disney

How to Brand Like Disney

No matter where you fall on the “How much I like Disney” spectrum, you have to admit that Disney has a startlingly successful brand. How can you use what they’ve done to help strengthen your corporate marketing?

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theater

Don’t Market a Feature. Tell a Story.

Our lives are filled with stories. Great books, great TV shows, plays, musicals and movies are all popular in our culture because of the stories they tell. Stories engage us, fascinate us, and sometimes teach and inspire us. Even politics has its candidates with a “great personal story.”

Too many marketing campaigns that I’ve seen are based on features and benefits, rather than stories.

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diagram

Why Presentation Graphics Matter

We sent out a rare email blast yesterday extolling the virtues of great presentation graphics. Sure, we did it to try and drum up business, but it wasn’t entirely self-serving. We truly believe that our clients who invest in professional PowerPoint artwork and diagrams end up delivering better presentations and are more successful as a result.

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