Posts Tagged "design"

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The Catch-22 of Spec Work

One of the first decisions I made as an independent designer was to create a policy not to do “spec work.” We’ve been pretty successful at honoring the policy, although there are a few cases where we felt we had to do it to remain competitive.

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Selling the Design

When I present a design idea to a client, for example a selection of 5 logo concepts, I generally post the concepts to our extranet and send the client a link to view them. Every once in a while, a client will react badly to this tactic, asking why I don’t mount the concepts on black boards and present them to the executive team in person.

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