Archive for January, 2014


Getting to Great

In a perfect world, every design that I produce would be mindblowingly great. Clients would swoon and cut checks for massive bonuses; industry groups would shower me with awards; and complete strangers would record viral YouTube videos extolling my virtuosity. Sadly, we don’t live in that world. While I’m extremely proud of the work I do, I can’t honestly claim that everything I produce meets the definition of great. This post discusses some ways I use to try to consistently get from “gets the job done” to “amazing”?

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